Most of the time, you download an app from the store and simply start using it. Naturally, developers who offer apps for free expect pay in some other form. If you are thinking of developing an app and are unsure how a free app brings profit, the following article provides clarification.
On average, 5 to 10% of users are willing to pay for an application, but only one with high quality and performance, and specific functionality. Thus, the majority of downloads and profits (98%) come from the free app segment. Additionally, Gartner Research Group states that 24% of users would interact more via in-app purchases rather than paid apps. Once an app proves its value, the users are prone to conducting more in-app transactions, purchases, and to unlock extended functionality.
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