Want a shareable guide for your colleagues or clients? Download our free e-book. It contains all the 2021 benchmarks for Facebook Ad costs you see here, plus tips for how to understand the data.
That said, the day of the week should not be a deciding factor when setting up your Facebook Ads campaign. Instead, focus your strategy on the unique nature of your business and niche, and the high-demand seasons in your industry.
Creating an ebook or webinar with a partner can split up the work of content creation and allow you to share the audience of a similar business. After you release your content, split the leads you generate with your partner.
Even consultants need consultants to learn how to, well, be a consultant. The free Udemy course linked above will teach you how to use social media to market your business as a coach or consultant in your industry.
HubSpot Academy has a breadth of video courses across inbound and digital marketing. Their free social media course is an eight-step video curriculum that teaches you the fundamentals of managing a social media campaign for your business. It also earns you a fresh Social Media Certification.
NPS benchmarking gives you the opportunity to build upon your strengths and work around your weaknesses to deliver better outcomes for your customers. Ultimately, that gives your business the direction it needs to remain competitive.
The key to successful benchmarking is to clearly understand the processes, procedures and methods that allow a company to become the best across a wide range of categories. Initially, it will be important to establish baseline information about your company. This information will provide a snapshot of your organization in relation to factors that are associated with success in international markets. It also initiates the product assessment process and examines business reasons for entering and expanding into export markets.
CreatorIQ also compared average engagement rate benchmarks across four key channel sizes on Instagram, YouTube, Facebook, and Twitter. While their study is not identical to ours (they use slightly different engagement bands), the results still come to the same conclusion. Smaller influencers have better levels of engagement than their larger counterparts. 2b1af7f3a8